MCORE Assessment

Discover your core motivations and unleash your potential

SAY HELLO TO THE MOTIVATIONAL CORE ASSESSMENT (MCORE)

A revolutionary assessment tool, combining narrative and quantitative
methods, designed to unlock your unique motivations.

WHO is IT FOR?

individuals
Discover your core motivations, gain clarity about your unique contribution, and elevate performance & fulfillment in your work.
MANAGERS & coaches
Help your clients or employees discover their why. Use their own stories to help them see their core motivations in action, gain self-awareness, and increase their productivity & performance.
teams
Align team members around their sweet spot, and unleash the power of core motivations for your organization.

how it works

INVITE CLIENT

Send your
client a custom
link to take
the assessment.

ASSESSMENT
& STORYTELLING

Clients write 3 success stories & rate motivational statements for each story.

ANALYSIS

MCORE scientifically identifies your motivations in seconds.

REPORT

Delivered to your inbox instantly.

DELIVERY

We’ll train you to deliver the motivational feedback to your team or client.

What it covers

PERSONALIZED FEEDBACK

Detailed feedback on your top 3 "core" motivations

MOTIVATIONAL PROFILE

Receive scores on all 27 motivational themes and 6 motivational identities

DEVELOPMENT PLAN

Exercises to help you take immediate action steps to maximize your core motivations

FAST RESULTS

Receive immediate results delivered straight to your inbox

WHAT PEOPLE ARE SAYING

“By coaching our executive team with MCORE, we defined everyone’s motivations, highlighted strengths and exposed important blind spots. We changed our team structure which helped us move to a more strategic approach. Long-term, MCORE helped provide a great platform for trust, unity and growth."

Daniel Adamany

CEO, Ahead
“It is difficult to serve someone and meet their needs without understanding who they are. This is exactly what MCORE helps us to do: discover who people really are so we can create fitness to activate the best in them and magnify the good in them.”

David Jack 

Fitness Expert

SEEING IS BELIEVING

Download a sample report to view an example of the feedback and action steps that will help you gain clarity about your unique contribution.

SAMPLE REPORT

READY? PURCHASE REPORTS

POWERED BY STORY

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STORIES SUBMITTED BY USERS TO HELP THEM
DISCOVER THEIR CORE MOTIVATORS

VALIDATED BY THE HIGHEST SCIENTIFIC STANDARDS

Based on 50 years of empirical research on SIMA® (System for Identifying Motivated Abilities), MCORE is a revolutionary new assessment that combines people’s stories and quantitative science to identify the unique blend of motivations that drive a person's behavior.

THE SCIENCE BEHIND MCORE

RELIABILITY
All 27 MCORE scales meet the highest standard of reliability as measured by Cronbach’s Alpha coefficient. In a national validation study, alpha coefficients ranged from .70 to .85, with a mean of .80. This indicates a high degree of internal consistency according to scientific standards, which set .70 as the minimum coefficient for “acceptable” reliability.

VALIDITY
Research on the MCORE has demonstrated strong construct validity based on factor analysis procedures, and convergent and divergent validity based on correlations with the Big-5 personality index, one of the most scientifically valid and widely used personality measures.

DOWNLOAD TECHNICAL REPORT

The Story of MCORE

Todd joined the MCORE team in 2013 to help lead the research and technical development of MCORE. MCORE is based on 50 years of research from the System for Identifying Motivated Abilities (SIMA®), a semi-structured interview and coding system for identifying an individual’s core motivations.  During the 1980s, SIMA biographers began to identify recurring motivational themes, which was the first step in developing MCORE.  
 
In 2013, our team began development of the MCORE to meet the need for an online, cost-effective quantitative assessment of core motivations.  In order to retain the power of story in the assessment, we combined narrative and quantitative methods in a way that produces real-time, quantitative results.  After conducting several validation studies, we developed an individual report to help people discover their core motivations and gain a deeper sense of purpose and fulfillment in life and work.  Since 2013, we have trained hundreds of facilitators to use MCORE in a coaching context, and helped organizations in numerous industries improve teamwork and collaboration.

MCORE AT A GLANCE

  • A scientifically validated assessment tool designed to identify an individual’s strongest natural motivations. 
  • Combines narrative and quantitative methods. 
  • Based on 50 years of research on the System for Identifying Motivated Abilities (SIMA®). 
  • 27 motivational themes (scales) grouped into 6 motivational identities. 
  • Individual reports provide overall motivational profile, feedback on top 3 “core” motivations, and development exercises. 
  • Useful in executive coaching and development, vocational development, team development, and employee engagement. 
  • Takes approximately 30 minutes to complete. 
  • Reports delivered immediately to your inbox.