A revolutionary assessment tool, combining narrative and quantitative
methods, designed to unlock your unique motivations.
client a custom
link to take
Clients write 3 success stories & rate motivational statements for each story.
MCORE scientifically identifies your motivations in seconds.
Delivered to your inbox instantly.
We’ll train you to deliver the motivational feedback to your team or client.
Detailed feedback on your top 3 "core" motivations
Receive scores on all 27 motivational themes
Exercises to help you take immediate action steps to maximize your core motivations
Receive immediate results delivered straight to your inbox
Download a sample report to view an example of the feedback and action steps that will help you gain clarity about your unique contribution.SAMPLE REPORT
STORIES SUBMITTED BY USERS TO HELP THEM
DISCOVER THEIR CORE MOTIVATORS
Based on 50 years of empirical research on SIMA® (System for Identifying Motivated Abilities), MCORE is a revolutionary new assessment that combines people’s stories and quantitative science to identify the unique blend of motivations that drive a person's behavior.
All 27 MCORE scales meet the highest standard of reliability as measured by Cronbach’s Alpha coefficient. In a national validation study, alpha coefficients ranged from .70 to .85, with a mean of .80. This indicates a high degree of internal consistency according to scientific standards, which set .70 as the minimum coefficient for “acceptable” reliability.
Research on the MCORE has demonstrated strong construct validity based on factor analysis procedures, and convergent and divergent validity based on correlations with the Big-5 personality index, one of the most scientifically valid and widely used personality measures.
Todd joined the MCORE team in 2013 to help lead the research and technical
development of MCORE. MCORE is based on 50 years of research
from the System for Identifying Motivated Abilities (SIMA®),
a semi-structured interview and coding system for
identifying an individual’s core motivations.
During the 1980s, SIMA biographers began to
identify recurring motivational themes, which was the first step in developing
In 2013, our team began development of the MCORE to meet the need for an online, cost-effective quantitative assessment of core motivations. In order to retain the power of story in the assessment, we combined narrative and quantitative methods in a way that produces real-time, quantitative results. After conducting several validation studies, we developed an individual report to help people discover their core motivations and gain a deeper sense of purpose and fulfillment in life and work. Since 2013, we have trained hundreds of facilitators to use MCORE in a coaching context, and helped organizations in numerous industries improve teamwork and collaboration.